Sep 3, 2020How to design for a modular product architecture?Understanding the why: Initially, we started this project for the IBDC: international bicycle design competition. The Brief for the year was to design a bicycle to integrate lifestyle and technology. At Analogy, we kick off every project with a unique start. In the first brainstorming, we understood the market and observed that it…Industrial Design6 min read
Aug 5, 2020Visualizing and designing dataNano insights( Client name is an alias for confidentiality) is the largest marketing and insights company, with the majority of its product, focused on customer data surveys from top companies. For this project, they approached us with a unique problem and a proposition. They had extremely detailed data and they…Data Science8 min read
Jul 31, 2020Video Door Phone: Bridging ID and UX Design.As you can imagine life in a design studio, its nonstop work with our clients, creating and bringing ideas to reality, sometimes working with just a thought and sometimes a maybe or a what-if. But then you impart an identity and bring it to life by adding function, delight, and…Industrial Design8 min read
Mar 29, 20193 Technologies That Can Enhance Your Design EffortsA recent McKinsey report that studied more than 300 businesses found that companies that embrace design created 32% more revenue and 56% more shareholder returns than competitors, over a period of five years. …Hyperloop3 min read
Jan 24, 20192018 — A year in reviewEat. Design. Sleep. Repeat. Because we are very “font” of this rhythm and also, because we are reminiscing about a wonderful year — 2018! We turned 3 last year and this definitely calls for indulging in enjoyable recollections down the memory lane. …Startup5 min read
Jan 24, 2019STOK — Inventory management for a smart kitchenDesigning for a smart kitchen was a challenging topic as we wanted to include tech to augment human centric features. To do that, we had to first define what a modern kitchen was, and the devices that could co-exist in this environment. Understanding the users and designing for habit rather…Io T3 min read
Jan 23, 2019EUME — Worlds first Massager BackpackWe are constantly on the move, and racing against time. EUME massager backpacks act as a balance to this rush, providing you with the momentary stillness, and revitalization that you deserve. It gives you the power to focus on more important things. The Challenge Carrying a heavy sling bag or backpack on…Travel6 min read
Jun 5, 2017Artifact Travelogue — Our Trip to TaiwanDesigners love to travel. The more we travel the more our creative juices flow. Unhibited exposure provides insights that help us hone our skills and conceptualise unique products like Shard. 2017 is yet another year that we started with a memorable journey, and now, as we come closer to the…Design3 min read
Mar 25, 2017How ID, UX, Brand, and Tech create an Unforgettable Customer ExperienceWhy is it that people across the globe head to the theatres on the first day, for the first show of any Marvel movie? Or what is it about Disney World that makes adults and kids want to stand in line to get a picture with a cartoon character? Whether…Customer Experience4 min read